{"title":"Sleep Time","description":"\u003cp data-start=\"331\" data-end=\"409\"\u003e\u003cstrong data-start=\"331\" data-end=\"407\"\u003eSleeptime – Baby Blankets, Comforters, Sleepsuits, Sleeping Bags \u0026amp; Gowns\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"411\" data-end=\"782\"\u003eBedtime is one of the most precious times for new parents and babies — and our \u003cstrong data-start=\"490\" data-end=\"514\"\u003eSleeptime collection\u003c\/strong\u003e is designed to make it soft, soothing, and stylish. From \u003cstrong data-start=\"572\" data-end=\"595\"\u003eplush baby blankets\u003c\/strong\u003e and \u003cstrong data-start=\"600\" data-end=\"622\"\u003esnuggly comforters\u003c\/strong\u003e, to \u003cstrong data-start=\"627\" data-end=\"694\"\u003eribbed cotton sleepsuits, cosy sleeping bags, and newborn gowns\u003c\/strong\u003e, every piece has been carefully chosen for comfort, practicality, and timeless charm.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"946\"\u003ePerfect for \u003cstrong data-start=\"796\" data-end=\"858\"\u003ebaby shower gifts, newborn hampers, or everyday essentials\u003c\/strong\u003e, these items are not only beautiful but also make bedtime routines calmer and cosier.\u003c\/p\u003e\n\u003chr data-start=\"948\" data-end=\"951\"\u003e\n\u003ch3 data-start=\"953\" data-end=\"987\"\u003eExplore Sleeptime Essentials\u003c\/h3\u003e\n\u003cul data-start=\"989\" data-end=\"1553\"\u003e\n\u003cli data-start=\"989\" data-end=\"1111\"\u003e\n\u003cp data-start=\"991\" data-end=\"1111\"\u003e\u003cstrong data-start=\"991\" data-end=\"1008\"\u003eBaby Blankets\u003c\/strong\u003e – Cellular, knit, and plush blankets to keep baby warm, breathable, and snug during naps and nights.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1238\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1238\"\u003e\u003cstrong data-start=\"1114\" data-end=\"1133\"\u003eBaby Comforters\u003c\/strong\u003e – Soft, cuddly toys designed to soothe and settle little ones at bedtime — from elephants to unicorns.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1239\" data-end=\"1377\"\u003e\n\u003cp data-start=\"1241\" data-end=\"1377\"\u003e\u003cstrong data-start=\"1241\" data-end=\"1268\"\u003eSleepsuits \u0026amp; Baby Grows\u003c\/strong\u003e – 100% cotton designs with poppers for easy changing. Gentle on newborn skin and perfect as first outfits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1378\" data-end=\"1553\"\u003e\n\u003cp data-start=\"1380\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1410\"\u003eSleeping Bags \u0026amp; Baby Gowns\u003c\/strong\u003e – Safe, cosy, and practical alternatives to loose blankets. Designed to keep little ones snug and secure while giving parents peace of mind.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1555\" data-end=\"1558\"\u003e\n\u003ch3 data-start=\"1560\" data-end=\"1597\"\u003eWhy Choose Our Sleeptime Range?\u003c\/h3\u003e\n\u003cul data-start=\"1598\" data-end=\"1914\"\u003e\n\u003cli data-start=\"1598\" data-end=\"1667\"\u003e\n\u003cp data-start=\"1600\" data-end=\"1667\"\u003eMade from \u003cstrong data-start=\"1610\" data-end=\"1638\"\u003esoft, breathable fabrics\u003c\/strong\u003e that are safe for newborns\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1668\" data-end=\"1737\"\u003e\n\u003cp data-start=\"1670\" data-end=\"1737\"\u003ePractical, easy-care items loved by parents and ideal for gifting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1738\" data-end=\"1819\"\u003e\n\u003cp data-start=\"1740\" data-end=\"1819\"\u003eNeutral tones and modern prints perfect for boys, girls, or unisex baby gifts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1820\" data-end=\"1914\"\u003e\n\u003cp data-start=\"1822\" data-end=\"1914\"\u003eIdeal additions for \u003cstrong data-start=\"1842\" data-end=\"1872\"\u003eBuild Your Own Baby Hamper\u003c\/strong\u003e, making your present even more personal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1916\" data-end=\"1919\"\u003e\n\u003ch3 data-start=\"1921\" data-end=\"1943\"\u003eWhy Ema and Boo?\u003c\/h3\u003e\n\u003cp data-start=\"1944\" data-end=\"2266\"\u003eAt \u003cstrong data-start=\"1947\" data-end=\"1962\"\u003eEma and Boo\u003c\/strong\u003e, we’re mums ourselves, so we understand how important it is to have bedtime essentials that feel safe, soft, and soothing. Each piece in our sleeptime range is handpicked for \u003cstrong data-start=\"2138\" data-end=\"2178\"\u003equality, comfort, and keepsake value\u003c\/strong\u003e, making them perfect for your own little one or as a thoughtful gift for new parents.\u003c\/p\u003e","products":[{"product_id":"snuggly-comfort-blanket-blue","title":"Blue Snuggly Comfort Blanket","description":"This lovely snuggly comfort blanket from \u003cem\u003eMinene\u003c\/em\u003e is ultra-soft and features colourful tags which help stimulate your baby's senses. They are made up of 100% cotton and machine washable.","brand":"Minene","offers":[{"title":"Default Title","offer_id":33167877127,"sku":"","price":3.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/PhotoRoom-20221106_024047.png?v=1667704159"},{"product_id":"pink-elephant-comforter","title":"Pink Elephant Comforter","description":"\u003cp data-start=\"141\" data-end=\"445\"\u003eDelightfully soft and oh-so-snuggly, our pink plush elephant comforter is a perfect first companion for little ones. Featuring a fluffy elephant head and arms at the centre of a 35cm x 35cm blanket, this comforter offers warmth, comfort, and security for baby.\u003c\/p\u003e\n\u003cp data-start=\"447\" data-end=\"672\"\u003eMade from 100% polyester, it’s gentle on delicate newborn skin, lightweight for tiny hands to hold, and machine washable for everyday use. An ideal gift for newborn baby girls, baby showers, or as part of a keepsake hamper.\u003c\/p\u003e\n\u003cp data-start=\"674\" data-end=\"689\"\u003e\u003cstrong data-start=\"674\" data-end=\"687\"\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"690\" data-end=\"899\"\u003e\n\u003cli data-start=\"690\" data-end=\"760\"\u003e\n\u003cp data-start=\"692\" data-end=\"760\"\u003e\u003cstrong data-start=\"692\" data-end=\"714\"\u003eSoothing \u0026amp; calming\u003c\/strong\u003e – provides comfort at nap time and bedtime.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"761\" data-end=\"832\"\u003e\n\u003cp data-start=\"763\" data-end=\"832\"\u003e\u003cstrong data-start=\"763\" data-end=\"787\"\u003eBaby-friendly design\u003c\/strong\u003e – light and easy to grip for little hands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"833\" data-end=\"899\"\u003e\n\u003cp data-start=\"835\" data-end=\"899\"\u003e\u003cstrong data-start=\"835\" data-end=\"860\"\u003ePractical for parents\u003c\/strong\u003e – machine washable and quick to dry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"901\" data-end=\"1066\"\u003e\u003cstrong data-start=\"901\" data-end=\"921\"\u003eWhy Ema and Boo?\u003c\/strong\u003e\u003cbr data-start=\"921\" data-end=\"924\"\u003eAt Ema and Boo, we select only the softest, most gift-worthy baby products, beautifully packaged and ready to delight both parents and baby.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Baby Town","offers":[{"title":"Default Title","offer_id":35597805813914,"sku":"","price":8.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/Baby_Town_Elephant_Comforter_-_Pink_45264b0b-7a55-418e-bf09-c079075a14c8.png?v=1755000890"},{"product_id":"blue-elephant-comforter","title":"Blue Elephant Comforter","description":"\u003cp data-start=\"149\" data-end=\"464\"\u003eSuper soft and irresistibly cuddly, our blue plush elephant comforter is designed to be baby’s first best friend. Featuring a fluffy elephant head and arms at the centre of a snuggly 35cm x 35cm blanket, this comforter is perfect for soothing, snuggles, and sensory play.\u003c\/p\u003e\n\u003cp data-start=\"466\" data-end=\"698\"\u003eMade from 100% polyester, it’s gentle on delicate newborn skin, lightweight for tiny hands to hold, and machine washable for everyday convenience. A lovely gift for newborn baby boys, baby showers, or as part of a keepsake hamper.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"715\"\u003e\u003cstrong data-start=\"700\" data-end=\"713\"\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"716\" data-end=\"890\"\u003e\n\u003cli data-start=\"716\" data-end=\"772\"\u003e\n\u003cp data-start=\"718\" data-end=\"772\"\u003e\u003cstrong data-start=\"718\" data-end=\"740\"\u003eComfort \u0026amp; security\u003c\/strong\u003e – helps soothe and calm baby.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"773\" data-end=\"835\"\u003e\n\u003cp data-start=\"775\" data-end=\"835\"\u003e\u003cstrong data-start=\"775\" data-end=\"801\"\u003ePerfect for tiny hands\u003c\/strong\u003e – lightweight and easy to grip.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"836\" data-end=\"890\"\u003e\n\u003cp data-start=\"838\" data-end=\"890\"\u003e\u003cstrong data-start=\"838\" data-end=\"851\"\u003eEasy care\u003c\/strong\u003e – machine washable for busy parents.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"892\" data-end=\"1097\"\u003e\u003cstrong data-start=\"892\" data-end=\"912\"\u003eWhy Ema and Boo?\u003c\/strong\u003e\u003cbr data-start=\"912\" data-end=\"915\"\u003eWe specialise in beautifully made baby gifts that combine softness, style, and practicality. Each piece is chosen for quality and keepsake appeal, making your gift truly memorable.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Baby Town","offers":[{"title":"Default Title","offer_id":35597811646618,"sku":"","price":8.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/Baby_Town_elephant_-_blue_95080f03-449f-4db6-bf27-c9b0a6d07295.png?v=1755000797"},{"product_id":"unisex-baby-bear-all-in-one","title":"Unisex Baby Bear All-in-One","description":"Your baby is in for a real goodnights nap with this Infants Flapjack Onesie! Stretchy, comfy and warm. Wear snug fitting. 100% Cotton Rib fabric.","brand":"LazyOne","offers":[{"title":"6 Months","offer_id":42072883724511,"sku":"","price":5.9,"currency_code":"GBP","in_stock":false},{"title":"12 Months","offer_id":42072883757279,"sku":"","price":5.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/IFJ402M__1.jpg-012A9A21-790-790.jpg?v=1637173879"},{"product_id":"white-cable-knit-pom-pom-wrap","title":"White Cable Knit Pom Pom Wrap","description":"\u003cp data-mce-fragment=\"1\"\u003eBaby white Soft Touch cable knit baby wrap with pom poms.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDimensions: 70cm x 100cm\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Soft Touch","offers":[{"title":"Default Title","offer_id":42109548200159,"sku":"","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/PhotoRoom-20221106_113910.png?v=1667927049"},{"product_id":"grey-elephant-blanket","title":"Grey Elephant Blanket","description":"\u003cspan data-mce-fragment=\"1\"\u003eBaby blanket with 3D elephant head is great way to make tummy time more fun, 76x76cm.\u003c\/span\u003e","brand":"Snuggle Baby","offers":[{"title":"Default Title","offer_id":42459323171039,"sku":"","price":9.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/PhotoRoom-20211118_212500_de7aa3a3-d56e-42fa-ba34-6994dcf21505.png?v=1642593685"},{"product_id":"big-ears-dog-comforter","title":"Big Ears Dog Comforter","description":"\u003cp data-start=\"129\" data-end=\"455\"\u003eSoft, cuddly, and full of character — our Big Ears Dog Comforter is the perfect first friend for little ones. With adorable floppy ears, a sweet embroidered face, and a tactile blanket body, this comforter is designed to soothe and comfort babies during naps, bedtime, or on-the-go.\u003c\/p\u003e\n\u003cp data-start=\"457\" data-end=\"716\"\u003eMade from ultra-soft, baby-safe fabrics, it’s gentle on delicate skin and light enough for tiny hands to grasp and snuggle. Machine washable for everyday practicality, it makes a wonderful newborn gift, baby shower present, or addition to a keepsake hamper.\u003c\/p\u003e\n\u003cp data-start=\"718\" data-end=\"733\"\u003e\u003cstrong data-start=\"718\" data-end=\"731\"\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"734\" data-end=\"914\"\u003e\n\u003cli data-start=\"734\" data-end=\"792\"\u003e\n\u003cp data-start=\"736\" data-end=\"792\"\u003e\u003cstrong data-start=\"736\" data-end=\"756\"\u003eSoothing comfort\u003c\/strong\u003e – helps settle and reassure baby.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"793\" data-end=\"853\"\u003e\n\u003cp data-start=\"795\" data-end=\"853\"\u003e\u003cstrong data-start=\"795\" data-end=\"811\"\u003eEasy to hold\u003c\/strong\u003e – lightweight for little hands to grip.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"854\" data-end=\"914\"\u003e\n\u003cp data-start=\"856\" data-end=\"914\"\u003e\u003cstrong data-start=\"856\" data-end=\"875\"\u003eParent-friendly\u003c\/strong\u003e – machine washable and quick to dry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"916\" data-end=\"1111\"\u003e\u003cstrong data-start=\"916\" data-end=\"936\"\u003eWhy Ema and Boo?\u003c\/strong\u003e\u003cbr data-start=\"936\" data-end=\"939\"\u003eAt Ema and Boo, every baby gift is carefully chosen for quality, charm, and practicality. Beautifully packaged and ready to gift, our comforters are made to be treasured.\u003c\/p\u003e","brand":"Teddykompaniet","offers":[{"title":"Default Title","offer_id":43076905828575,"sku":"","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/Teddykompaniet_Spotty_Dog_Comforter.png?v=1755001459"},{"product_id":"organic-polka-farm-sleepsuit-pink","title":"Organic Polka Farm Sleepsuit Pink","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis Icing pink polka farm print organic sleepsuit in an interlock fabric has enclosed feet and integrated scratch mitts. Copper coloured poppers make changing super easy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMade from 100% Organic Cotton\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e0-3 Months\u003c\/span\u003e\u003c\/p\u003e","brand":"Kite","offers":[{"title":"Default Title","offer_id":43076962713823,"sku":"","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/Kiteorganicsleepsuitblue.png?v=1653510162"},{"product_id":"shortbread-zip-up-sleepsuit-ribbed-romper-babygrow","title":"Shortbread Zip Up Sleepsuit Ribbed Romper Babygrow","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003eThe Comfort Your Baby Deserves: These sleepsuits are a staple piece in your baby’s wardrobe. Easy to put on and extremely comfortable, this  sleepsuit allows your child to relax and feel great while sleeping or playing.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003eExcellent Fabric: sleepsuits are made of special ribbed cotton fabric with 5% elastane that makes them more elastic. The sleepsuit with zip are \u003c\/span\u003elightweight and have a silky texture that feels great against your child’s skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIdeal for Sensitive Skin: Because your child has soft and sensitive skin, we have made sure that the newborn sleepsuits are soft and snuggly, as well as skin-friendly. They are machine washable at 40-degrees C and should not be tumble dried. The \u003cspan data-mce-fragment=\"1\"\u003ezip through sleepsuit features a fabric protection so the zip never touches the skin. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnique Gift: This white baby grow  makes for a lovely baby shower, birthday. The zip sleepsuits are comfortable and chic, which makes them the perfect outfit for sleeping or having fun at home. \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e 0-6 Months -\u0026gt; Fold-over mitts and boots.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DreamBuy","offers":[{"title":"0-3 Months","offer_id":43354167738591,"sku":null,"price":19.9,"currency_code":"GBP","in_stock":true},{"title":"3-6 Months","offer_id":43354167771359,"sku":null,"price":19.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/IMG-20210502-WA0017.jpg?v=1659031971"},{"product_id":"blue-waffle-knot-baby-boy-gown-hat-set","title":"Blue Waffle Knot Baby Boy Gown Hat Set","description":"\u003cp data-mce-fragment=\"1\"\u003eBlue waffle knot newborn baby boy gown hat set.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e95% cotton 5% spandex\u003c\/p\u003e","brand":"Ema and Boo","offers":[{"title":"Default Title","offer_id":43356534603999,"sku":"","price":9.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/PhotoRoom-20220728_191738.png?v=1659085873"},{"product_id":"infant-gown-rose","title":"Infant Gown - Rose","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOrganic Gown is an adorable newborn essential. Meeting all your newborn's needs and made with mama in mind, this comfy long sleeve gown features fold-over cuffs and an adjustable tie bottom.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMade of 100% Organic Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFold Over Cuffs\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWater-based dyes ensuring long-lasting color vibrancy and durability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSustainably sourced and ethically produced\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMachine Wash Cold\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e0-3 Months\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Colored Organics","offers":[{"title":"Default Title","offer_id":43356631761119,"sku":"","price":14.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/PhotoRoom-20220729_102108.png?v=1659087396"},{"product_id":"infant-gown-opal-floral-blush","title":"Infant Gown - Opal Floral - Blush","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOrganic Gown is an adorable newborn essential. Meeting all your newborn's needs and made with mama in mind, this comfy long sleeve gown features fold-over cuffs and an adjustable tie bottom.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMade of 100% Organic Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFold Over Cuffs\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWater-based dyes ensuring long-lasting color vibrancy and durability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSustainably sourced and ethically produced\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMachine Wash Cold\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e0-3 Months\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Colored Organics","offers":[{"title":"Default Title","offer_id":43356638150879,"sku":"","price":14.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/PhotoRoom-20220729_102131.png?v=1659087525"},{"product_id":"rosebud-bear-comforter","title":"Rosebud Bear Comforter","description":"\u003cp\u003eThis soft rosebud bear baby comforter in white is perfect for snuggles. \u003c\/p\u003e\n\u003cp\u003e30x30cm\u003c\/p\u003e","brand":"Snuggle Baby","offers":[{"title":"Default Title","offer_id":43763128008927,"sku":"","price":3.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/PhotoRoom-20221104_142408.png?v=1667732070"},{"product_id":"pink-bubble-taggie-comforter","title":"Pink Bubble Taggie Comforter","description":"\u003cp data-start=\"341\" data-end=\"618\"\u003eOur \u003cstrong data-start=\"345\" data-end=\"378\"\u003ePlush Bubble Taggie Comforter\u003c\/strong\u003e is a soft, soothing companion for both sleep and play. Measuring 30x30cm, this baby comforter is designed with \u003cstrong data-start=\"490\" data-end=\"515\"\u003eplush textured fabric\u003c\/strong\u003e and multiple sensory tags to stimulate touch, calm little ones, and encourage \u003cstrong data-start=\"594\" data-end=\"617\"\u003esensory development\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"620\" data-end=\"807\"\u003ePerfect for cuddling during naps or keeping busy hands entertained during quiet time, this \u003cstrong data-start=\"711\" data-end=\"729\"\u003etaggie blanket\u003c\/strong\u003e is an ideal addition to your baby’s sleep routine or \u003cstrong data-start=\"783\" data-end=\"806\"\u003enewborn gift hamper\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cul data-start=\"809\" data-end=\"971\"\u003e\n\u003cli data-start=\"809\" data-end=\"829\"\u003e\n\u003cp data-start=\"811\" data-end=\"829\"\u003eSize: 30 x 30 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"830\" data-end=\"858\"\u003e\n\u003cp data-start=\"832\" data-end=\"858\"\u003eSoft bubble plush fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"859\" data-end=\"902\"\u003e\n\u003cp data-start=\"861\" data-end=\"902\"\u003eMultiple textured tags for sensory play\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"903\" data-end=\"947\"\u003e\n\u003cp data-start=\"905\" data-end=\"947\"\u003eHelps comfort, soothe, and settle babies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"948\" data-end=\"971\"\u003e\n\u003cp data-start=\"950\" data-end=\"971\"\u003eSuitable from birth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rock A Bye Baby","offers":[{"title":"Default Title","offer_id":43772369273055,"sku":"","price":4.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/Pink_Bubble_Taggie_Comforter_2.png?v=1754091490"},{"product_id":"blue-baby-comforter","title":"Blue Baby Comforter","description":"\u003cp data-start=\"306\" data-end=\"635\"\u003eSoothe your little one with the \u003cstrong data-start=\"338\" data-end=\"374\"\u003eSoft Baby Mink Comforter in Blue\u003c\/strong\u003e by \u003cstrong data-start=\"378\" data-end=\"392\"\u003eSoft Touch\u003c\/strong\u003e – a dreamy \u003cstrong data-start=\"404\" data-end=\"427\"\u003ebaby comforter gift\u003c\/strong\u003e designed to calm and comfort from the very first cuddle. Crafted from super soft mink fabric and shaped like a sweet little elephant, this comforter is gentle on newborn skin and easy for tiny hands to grip.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"901\"\u003ePerfect for \u003cstrong data-start=\"649\" data-end=\"671\"\u003enewborn essentials\u003c\/strong\u003e, hospital bags, or nap time companions, it’s a must-have for any baby boy’s early days. Whether you're shopping for a \u003cstrong data-start=\"790\" data-end=\"810\"\u003ebaby shower gift\u003c\/strong\u003e or adding it to a \u003cstrong data-start=\"829\" data-end=\"846\"\u003ebaby gift box\u003c\/strong\u003e, this cuddly comforter is both practical and adorable.\u003c\/p\u003e","brand":"Soft Touch","offers":[{"title":"Default Title","offer_id":43772688269535,"sku":"","price":6.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/Blue_Mink_Elephant_Comforter.png?v=1754047756"},{"product_id":"pink-baby-comforter","title":"Pink Baby Comforter","description":"\u003cp data-start=\"217\" data-end=\"497\"\u003eThe \u003cstrong data-start=\"221\" data-end=\"266\"\u003eSoft Baby Mink Elephant Comforter in Pink\u003c\/strong\u003e by \u003cstrong data-start=\"270\" data-end=\"284\"\u003eSoft Touch\u003c\/strong\u003e is a beautifully snuggly companion, perfect for soothing and comforting newborns. Made from \u003cstrong data-start=\"377\" data-end=\"403\"\u003eultra-soft mink fabric\u003c\/strong\u003e, this adorable elephant design is gentle on delicate skin and ideal for cuddles from day one.\u003c\/p\u003e\n\u003cp data-start=\"499\" data-end=\"795\"\u003eIts lightweight feel and tactile ears make it easy for tiny hands to hold, helping little ones feel calm and secure whether at home or on the go. A thoughtful choice for \u003cstrong data-start=\"669\" data-end=\"685\"\u003ebaby hampers\u003c\/strong\u003e, \u003cstrong data-start=\"687\" data-end=\"705\"\u003enew baby gifts\u003c\/strong\u003e, or as baby’s first comforter, this pink elephant is sure to become a cherished keepsake.\u003c\/p\u003e","brand":"Soft Touch","offers":[{"title":"Default Title","offer_id":43772690104543,"sku":"","price":6.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/Pink_Baby_MinkComforter.png?v=1754044319"},{"product_id":"blue-velour-bubble-wrap","title":"Blue Velour Bubble Wrap","description":"Snuggly baby velour bubble wrap.","brand":"Snuggle Baby","offers":[{"title":"Default Title","offer_id":43789150912735,"sku":"","price":9.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/PhotoRoom-20221106_032255.png?v=1668531256"},{"product_id":"dove-grey-baby-romper","title":"Dove Grey Baby Romper","description":"\u003cp\u003e\u003cspan\u003eEssentials baby rompers are made with luxuriously soft organic cotton and printed with GOTS approved, water-based dyes.  Featuring quality YKK snap domes for easy changing, these are a super comfortable and durable. A timeless unisex baby romper!  Made with the finest organic cotton. Gentle and soft on baby's skin. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e0-3 Months\u003c\/span\u003e\u003c\/p\u003e","brand":"Sapling Child","offers":[{"title":"Default Title","offer_id":44092328247519,"sku":"","price":11.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/fd0312eb8323121724666de7ae12181c049a50aeb540c4aa70f921fb173fa3ee.jpg?v=1680008977"},{"product_id":"baby-blue-romper","title":"Baby Blue Romper","description":"\u003cp\u003e\u003cspan\u003eEssentials baby romper is made with luxuriously soft organic cotton and printed with GOTS approved, water-based dyes.  Featuring quality YKK snap domes for easy changing, these are a super comfortable and durable. A timeless unisex baby romper!  Made with the finest organic cotton. Gentle and soft on baby's skin. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e0-3 Months\u003c\/span\u003e\u003c\/p\u003e","brand":"Sapling Child","offers":[{"title":"Default Title","offer_id":44095236178143,"sku":"","price":11.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/67aad91f8e4fa167b620e962a1888d0079733205a5ccbcc869dedfe2e3fcf29e_1.jpg?v=1680207238"},{"product_id":"dusty-pink-romper","title":"Dusty Pink Romper","description":"\u003cp\u003e\u003cspan\u003eEssentials baby romper is made with luxuriously soft organic cotton and printed with GOTS approved, water-based dyes.  Featuring quality YKK snap domes for easy changing, these are a super comfortable and durable. A timeless unisex baby romper!  Made with the finest organic cotton. Gentle and soft on baby's skin. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e0-3 Months\u003c\/span\u003e\u003c\/p\u003e","brand":"Sapling Child","offers":[{"title":"Default Title","offer_id":44096530743519,"sku":"","price":11.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/products\/145fa423032186fdb7b0abf0370cc329cf7b14db7cd2efdf741bdb0bca56f66a_1.jpg?v=1680262226"},{"product_id":"baby-grey-panda-blanket","title":"Baby Grey Panda Blanket","description":"\u003cp data-start=\"247\" data-end=\"473\"\u003eWrap your little one in comfort with this ultra-soft \u003cstrong data-start=\"300\" data-end=\"343\"\u003eplush baby blanket featuring a 3D panda\u003c\/strong\u003e design. Measuring 75x75cm, it’s the perfect size for newborns and infants — ideal for cuddles, naps, pram strolls, or tummy time.\u003c\/p\u003e\n\u003cp data-start=\"475\" data-end=\"722\"\u003eThe adorable \u003cstrong data-start=\"488\" data-end=\"510\"\u003e3D panda character\u003c\/strong\u003e adds a playful and comforting touch, making it a wonderful gift for baby showers, new arrivals, or pamper hampers. Gentle on delicate skin and lightweight for everyday use, this blanket is as cute as it is cosy.\u003c\/p\u003e\n\u003cp data-start=\"724\" data-end=\"806\"\u003eA sweet and practical choice for parents and a keepsake little ones will treasure.\u003c\/p\u003e","brand":"Rock A Bye Baby","offers":[{"title":"Default Title","offer_id":44096759333087,"sku":"","price":10.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/Baby_Grey_Panda_Blanket.png?v=1753661493"},{"product_id":"baby-pink-mink-wrap","title":"Baby Pink Mink Wrap","description":"\u003cp data-mce-fragment=\"1\"\u003eThis soft, luxurious pink mink wrap with a warm sherpa backing is a great way for babies to stay cozy in cold weather. Featuring a generous 75x100cm size and it is crafted from recycled materials, environmentally friendly choice for your eco-friendly lifestyle.\u003c\/p\u003e","brand":"Soft Touch","offers":[{"title":"Default Title","offer_id":44347542569183,"sku":"","price":14.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/PhotoRoom-20230904_224447.png?v=1693988125"},{"product_id":"baby-blue-mink-wrap","title":"Baby Blue Mink Wrap","description":"\u003cp data-mce-fragment=\"1\"\u003eThis soft, luxurious blue mink wrap with a warm sherpa backing is a great way for babies to stay cozy in cold weather. Featuring a generous 75x100cm size and it is crafted from recycled materials, environmentally friendly choice for your eco-friendly lifestyle.\u003c\/p\u003e","brand":"Soft Touch","offers":[{"title":"Default Title","offer_id":44347545288927,"sku":null,"price":14.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/PhotoRoom-20230904_224430.png?v=1693988281"},{"product_id":"baby-bunny-comforter-sage","title":"Baby Bunny Comforter - Sage","description":"\u003cp data-start=\"246\" data-end=\"542\"\u003eCalm and comfort your little one with our \u003cstrong data-start=\"288\" data-end=\"337\"\u003esuper soft baby bunny comforter in sage green\u003c\/strong\u003e – a gentle and soothing companion for naps, snuggles, and everyday cuddles. Made from ultra-soft, baby-safe fabric and perfectly sized at 35x35cm, this comforter is easy for little hands to hold and love.\u003c\/p\u003e\n\u003cp data-start=\"544\" data-end=\"858\"\u003eThe earthy sage green tone brings a modern, gender-neutral touch to any nursery, making it a thoughtful choice for both baby boys and girls. With its floppy bunny ears and plush texture, this \u003cstrong data-start=\"736\" data-end=\"754\"\u003ebaby comforter\u003c\/strong\u003e is a must-have for newborns, offering emotional reassurance and sensory engagement from the very start.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"1028\"\u003ePair it with our\u003ca href=\"https:\/\/emaandboo.co.uk\/collections\/baby-dressing-gowns\/products\/sage-green-plush-baby-dressing-gown\" title=\"Sage Green Plush Baby Dressing Gown\"\u003e \u003cstrong data-start=\"877\" data-end=\"914\"\u003ematching sage green dressing gown\u003c\/strong\u003e\u003c\/a\u003e for a beautifully coordinated baby gift set – perfect for baby showers, welcome home bundles, or newborn gifting.\u003c\/p\u003e","brand":"Baby Town","offers":[{"title":"Default Title","offer_id":45135210938591,"sku":"","price":7.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/BabyBunnyComforter-Sage.png?v=1753554008"},{"product_id":"baby-bunny-comforter-dusky-blue","title":"Baby Bunny Comforter - Dusky Blue","description":"\u003cp data-start=\"200\" data-end=\"489\"\u003eSoothe and comfort your baby boy with our \u003cstrong data-start=\"242\" data-end=\"291\"\u003esuper soft baby bunny comforter in dusky blue\u003c\/strong\u003e – the perfect cuddly companion for sleep time, play time, and snuggles on the go. Made from plush, baby-safe fabric and measuring 35x35cm, it’s designed for tiny hands to grip, cuddle, and explore.\u003c\/p\u003e\n\u003cp data-start=\"491\" data-end=\"761\"\u003eThis calming \u003cstrong data-start=\"504\" data-end=\"522\"\u003ebaby comforter\u003c\/strong\u003e features gentle floppy bunny ears and a timeless dusky blue shade that complements any baby boy’s nursery. Whether you're looking for a sweet newborn gift or a thoughtful baby shower present, this comforter is both practical and adorable.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"939\"\u003ePair it with our \u003ca href=\"https:\/\/emaandboo.co.uk\/products\/dusky-blue-plush-baby-dressing-gown\" title=\"Dusky Blue Plush Baby Dressing Gown\"\u003e\u003cstrong data-start=\"780\" data-end=\"811\"\u003ematching baby dressing gown\u003c\/strong\u003e\u003c\/a\u003e in dusky blue for the ultimate coordinated baby gift set – ideal for new parents, welcome home bundles, or milestone keepsakes.\u003c\/p\u003e","brand":"Baby Town","offers":[{"title":"Default Title","offer_id":45135218376927,"sku":"","price":7.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/BabyBunnyComforter-DuskyBlue.png?v=1753553614"},{"product_id":"baby-bunny-comforter-dusky-pink","title":"Baby Bunny Comforter - Dusky Pink","description":"\u003cp data-start=\"291\" data-end=\"603\"\u003eWrap your little one in comfort and love with our \u003cstrong data-start=\"341\" data-end=\"390\"\u003esuper soft baby bunny comforter in dusky pink\u003c\/strong\u003e – the perfect companion for nap time, cuddle time, and on-the-go soothing. Made from plush, baby-safe fabric, this adorable bunny snuggle blanket is designed to help calm and reassure your baby girl from day one.\u003c\/p\u003e\n\u003cp data-start=\"605\" data-end=\"930\"\u003eMeasuring 35x35cm, it's ideal for tiny hands to hold and explore, offering both comfort and sensory stimulation. The gentle dusky pink colour and floppy bunny ears make it a timeless and elegant \u003cstrong data-start=\"800\" data-end=\"821\"\u003enewborn baby gift\u003c\/strong\u003e for girls, whether you're buying for your own baby or as a thoughtful gesture for a friend or family member.\u003c\/p\u003e\n\u003cp data-start=\"932\" data-end=\"1105\"\u003ePair it with our\u003ca href=\"https:\/\/emaandboo.co.uk\/collections\/baby-dressing-gowns\/products\/dusky-pink-plush-baby-dressing-gown\" title=\"Dusky Pink Baby Dressing Gown\"\u003e \u003cstrong data-start=\"949\" data-end=\"980\"\u003ematching baby dressing gown\u003c\/strong\u003e\u003c\/a\u003e in dusky pink for a complete and coordinated gift set – perfect for baby showers, hospital visits, or welcome home presents.\u003c\/p\u003e","brand":"Baby Town","offers":[{"title":"Default Title","offer_id":45135223193823,"sku":"","price":7.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/BabyBunnyComforter-DuskyPink.png?v=1753552767"},{"product_id":"white-cotton-cellular-blanket","title":"White Cellular Baby Blanket – Classic Breathable Cotton Newborn Essential","description":"\u003cp data-start=\"3698\" data-end=\"3927\"\u003eA true newborn essential, our \u003cstrong data-start=\"3728\" data-end=\"3759\"\u003ewhite cellular baby blanket\u003c\/strong\u003e is a classic choice loved by parents. Made from soft, breathable cotton, it helps maintain a comfortable temperature while keeping your baby gently wrapped and secure.\u003c\/p\u003e\n\u003cp data-start=\"3929\" data-end=\"4131\"\u003eThe clean, timeless white design makes it perfect for any nursery and a versatile addition to your baby’s daily routine. From nap time to pram walks, this blanket is designed to be used again and again.\u003c\/p\u003e\n\u003cp data-start=\"4133\" data-end=\"4247\"\u003eIncluded in many of our luxury baby hampers, it’s one of the most practical and appreciated gifts for new parents.\u003c\/p\u003e\n\u003ch3 data-start=\"4254\" data-end=\"4280\" data-section-id=\"17bohyv\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"4258\" data-end=\"4280\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"4281\" data-end=\"4444\"\u003e\n\u003cli data-start=\"4281\" data-end=\"4309\" data-section-id=\"5havym\"\u003eClassic, timeless design\u003c\/li\u003e\n\u003cli data-start=\"4310\" data-end=\"4346\" data-section-id=\"c4y52a\"\u003eBreathable cotton for safe sleep\u003c\/li\u003e\n\u003cli data-start=\"4347\" data-end=\"4380\" data-section-id=\"1trjytn\"\u003eLightweight and easy to layer\u003c\/li\u003e\n\u003cli data-start=\"4381\" data-end=\"4404\" data-section-id=\"b0pht6\"\u003eSuitable from birth\u003c\/li\u003e\n\u003cli data-start=\"4405\" data-end=\"4444\" data-section-id=\"1qfkn5v\"\u003ePerfect for gifting or everyday use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Baby Town","offers":[{"title":"Default Title","offer_id":55917238321534,"sku":null,"price":7.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/WHITE_CELLULAR_BABY_BLANKET.png?v=1777626127"},{"product_id":"pink-cotton-cellular-blanket","title":"Pink Cellular Baby Blanket – Soft Breathable Cotton Newborn Blanket","description":"\u003cp data-start=\"1574\" data-end=\"1852\"\u003eSoft, delicate and beautifully practical, our \u003cstrong data-start=\"1620\" data-end=\"1650\"\u003epink cellular baby blanket\u003c\/strong\u003e is designed to keep your little one comfortable in every season. Made from breathable cotton, the cellular weave traps warmth while allowing airflow, helping to keep your baby cosy without overheating.\u003c\/p\u003e\n\u003cp data-start=\"1854\" data-end=\"2057\"\u003eThe gentle pink shade makes it a lovely addition to any nursery and a perfect gift for a new baby girl. Whether used for naps, outings, or cuddle time, this blanket quickly becomes an everyday essential.\u003c\/p\u003e\n\u003cp data-start=\"2059\" data-end=\"2158\"\u003eIt’s a staple in many of our baby hampers for a reason — parents genuinely use it every single day.\u003c\/p\u003e\n\u003ch3 data-section-id=\"17bohyv\" data-start=\"2165\" data-end=\"2191\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2169\" data-end=\"2191\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2192\" data-end=\"2380\"\u003e\n\u003cli data-section-id=\"v0d862\" data-start=\"2192\" data-end=\"2236\"\u003eSoft breathable cotton for delicate skin\u003c\/li\u003e\n\u003cli data-section-id=\"l113c1\" data-start=\"2237\" data-end=\"2276\"\u003eClassic cellular design for airflow\u003c\/li\u003e\n\u003cli data-section-id=\"ei74kh\" data-start=\"2277\" data-end=\"2315\"\u003ePerfect for layering and swaddling\u003c\/li\u003e\n\u003cli data-section-id=\"18ka52r\" data-start=\"2316\" data-end=\"2349\"\u003eLightweight and easy to carry\u003c\/li\u003e\n\u003cli data-section-id=\"29plcc\" data-start=\"2350\" data-end=\"2380\"\u003eA beautiful baby girl gift\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ema and Boo","offers":[{"title":"Default Title","offer_id":55917243990398,"sku":null,"price":7.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/PINK_CELLULAR_BABY_BLANKET.png?v=1777625402"},{"product_id":"blue-cotton-cellular-blanket","title":"Blue Cellular Baby Blanket – Breathable Cotton Newborn Blanket","description":"\u003cp data-start=\"413\" data-end=\"733\"\u003eA timeless essential for every newborn, our \u003cstrong data-start=\"457\" data-end=\"487\"\u003eblue cellular baby blanket\u003c\/strong\u003e is crafted from soft, breathable cotton to keep your baby comfortable all day and night. The classic cellular design allows air to circulate, helping regulate temperature and prevent overheating — making it ideal for safe sleep and everyday use.\u003c\/p\u003e\n\u003cp data-start=\"735\" data-end=\"966\"\u003eLightweight yet cosy, this blanket is perfect for layering in the cot, using in the pram, or keeping baby snug on the go. The soft blue tone adds a calm, classic touch, making it a beautiful choice for baby boys or neutral gifting.\u003c\/p\u003e\n\u003cp data-start=\"968\" data-end=\"1104\"\u003eA practical favourite among parents, this blanket is included in many of our baby hampers because it’s something you’ll reach for daily.\u003c\/p\u003e\n\u003ch3 data-section-id=\"17bohyv\" data-start=\"1111\" data-end=\"1137\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1115\" data-end=\"1137\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1138\" data-end=\"1317\"\u003e\n\u003cli data-section-id=\"k5ym7t\" data-start=\"1138\" data-end=\"1175\"\u003eBreathable cellular cotton design\u003c\/li\u003e\n\u003cli data-section-id=\"1ou7lwt\" data-start=\"1176\" data-end=\"1213\"\u003eHelps regulate baby’s temperature\u003c\/li\u003e\n\u003cli data-section-id=\"1iv16u2\" data-start=\"1214\" data-end=\"1243\"\u003eLightweight and versatile\u003c\/li\u003e\n\u003cli data-section-id=\"s4t6ky\" data-start=\"1244\" data-end=\"1276\"\u003ePerfect from newborn onwards\u003c\/li\u003e\n\u003cli data-section-id=\"1cbdlxs\" data-start=\"1277\" data-end=\"1317\"\u003eIdeal for pram, cot, or Moses basket\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Baby Town","offers":[{"title":"Default Title","offer_id":55917252804990,"sku":null,"price":7.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/Blue_Cellular_Baby_Blanket.png?v=1777625709"},{"product_id":"grey-cotton-cellular-blanket","title":"Grey Cellular Baby Blanket – Neutral Breathable Cotton Newborn Blanket","description":"\u003cp data-start=\"2635\" data-end=\"2808\"\u003eOur \u003cstrong data-start=\"2639\" data-end=\"2669\"\u003egrey cellular baby blanket\u003c\/strong\u003e is the perfect blend of style and practicality. Designed in a soft neutral tone, it suits any nursery and makes an ideal unisex baby gift.\u003c\/p\u003e\n\u003cp data-start=\"2810\" data-end=\"3064\"\u003eMade from lightweight, breathable cotton, the cellular structure helps regulate your baby’s temperature, making it safe and comfortable for everyday use. Whether at home or out and about, it provides just the right amount of warmth without feeling heavy.\u003c\/p\u003e\n\u003cp data-start=\"3066\" data-end=\"3217\"\u003eA reliable go-to for parents, this blanket is a key part of many of our hampers — because it’s one of those essentials you simply can’t have enough of.\u003c\/p\u003e\n\u003ch3 data-section-id=\"17bohyv\" data-start=\"3224\" data-end=\"3250\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"3228\" data-end=\"3250\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"3251\" data-end=\"3436\"\u003e\n\u003cli data-section-id=\"1fnhysh\" data-start=\"3251\" data-end=\"3289\"\u003eNeutral colour perfect for gifting\u003c\/li\u003e\n\u003cli data-section-id=\"1hnsy4x\" data-start=\"3290\" data-end=\"3331\"\u003eBreathable and temperature regulating\u003c\/li\u003e\n\u003cli data-section-id=\"uibvyk\" data-start=\"3332\" data-end=\"3367\"\u003eSoft, lightweight and practical\u003c\/li\u003e\n\u003cli data-section-id=\"1d9ue2t\" data-start=\"3368\" data-end=\"3402\"\u003eGreat for pram, cot, or travel\u003c\/li\u003e\n\u003cli data-section-id=\"h4a1n6\" data-start=\"3403\" data-end=\"3436\"\u003eA must-have newborn essential\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Baby Town","offers":[{"title":"Default Title","offer_id":55917260538238,"sku":null,"price":7.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/Grey_Cellular_Baby_Blanket.png?v=1777625803"},{"product_id":"safari-baby-giraffe-comforter","title":"Safari Baby Giraffe Comforter","description":"\u003cp data-start=\"323\" data-end=\"620\"\u003eBring a touch of the wild to nap time with our adorable \u003cstrong data-start=\"379\" data-end=\"412\"\u003eSafari Baby Giraffe Comforter\u003c\/strong\u003e – the perfect snuggly companion for newborns and young explorers. With its soft plush texture and friendly giraffe character, this comforter offers both sensory stimulation and soothing comfort from day one.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"917\"\u003eIdeal as a \u003cstrong data-start=\"633\" data-end=\"653\"\u003ebaby shower gift\u003c\/strong\u003e, part of a \u003cstrong data-start=\"665\" data-end=\"687\"\u003ebaby safari hamper\u003c\/strong\u003e, or a thoughtful addition to your \u003cstrong data-start=\"722\" data-end=\"744\"\u003enewborn essentials\u003c\/strong\u003e, this giraffe comforter is lightweight, cuddly, and easy for tiny hands to grasp. A beautiful blend of practicality and charm, it's sure to become a baby’s first favourite.\u003c\/p\u003e","brand":"Soft Touch","offers":[{"title":"Default Title","offer_id":56028519661950,"sku":null,"price":6.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/BabyGiraffeComforterBrown.png?v=1754051156"},{"product_id":"taupe-bunny-security-blanket-for-babies","title":"Taupe Bunny Security Blanket for Babies","description":"\u003cp data-start=\"368\" data-end=\"725\"\u003eThe \u003cstrong data-start=\"372\" data-end=\"409\"\u003eBunny Security Blanket for Babies\u003c\/strong\u003e by \u003cstrong data-start=\"413\" data-end=\"434\"\u003eThreadBear Design\u003c\/strong\u003e is a beautifully crafted \u003cstrong data-start=\"460\" data-end=\"487\"\u003eorganic bunny comforter\u003c\/strong\u003e, perfect for cuddling, soothing, and gifting. Made from ultra-soft taupe knit fabric with a linen underside and tactile pom poms, this comforter is both gentle on newborn skin and rich in texture to support early \u003cstrong data-start=\"701\" data-end=\"724\"\u003esensory development\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"727\" data-end=\"967\"\u003eDesigned as a \u003cstrong data-start=\"741\" data-end=\"757\"\u003ekeepsake toy\u003c\/strong\u003e, it’s ideal for \u003cstrong data-start=\"774\" data-end=\"790\"\u003eEaster gifts\u003c\/strong\u003e, \u003cstrong data-start=\"792\" data-end=\"808\"\u003eChristenings\u003c\/strong\u003e, or any special occasion. Thoughtfully finished with an illustrated backing card and tied with a cotton ribbon, it’s ready to gift from the moment it arrives.\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1130\"\u003e✔ Organic \u0026amp; baby-safe\u003cbr data-start=\"990\" data-end=\"993\"\u003e✔ Suitable from birth (tested age 0+)\u003cbr data-start=\"1030\" data-end=\"1033\"\u003e✔ Size: 42 x 25 cm\u003cbr data-start=\"1051\" data-end=\"1054\"\u003e✔ A timeless \u003cstrong data-start=\"1067\" data-end=\"1091\"\u003enewborn baby present\u003c\/strong\u003e for your little one or someone special\u003c\/p\u003e","brand":"ThreadBear Design","offers":[{"title":"Default Title","offer_id":56028596961662,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/BunnySecurityBlanketforBabies-Taupe.png?v=1754051935"},{"product_id":"cream-bunny-security-blanket","title":"Cream Bunny Security Blanket","description":"\u003cp data-start=\"389\" data-end=\"755\"\u003eThe \u003cstrong data-start=\"393\" data-end=\"425\"\u003eCream Bunny Security Blanket\u003c\/strong\u003e by \u003cstrong data-start=\"429\" data-end=\"450\"\u003eThreadBear Design\u003c\/strong\u003e is a beautifully soft \u003cstrong data-start=\"473\" data-end=\"494\"\u003eorganic comforter\u003c\/strong\u003e designed to calm and comfort newborns from day one. This gentle \u003cstrong data-start=\"559\" data-end=\"584\"\u003ebaby security blanket\u003c\/strong\u003e features a cream-coloured plush bunny design, with a soft knit texture, pom pom corners, and a linen underside to encourage \u003cstrong data-start=\"709\" data-end=\"732\"\u003esensory exploration\u003c\/strong\u003e and touch development.\u003c\/p\u003e\n\u003cp data-start=\"757\" data-end=\"1047\"\u003ePerfect as a \u003cstrong data-start=\"770\" data-end=\"791\"\u003ekeepsake baby toy\u003c\/strong\u003e, this bunny comforter makes a thoughtful and timeless \u003cstrong data-start=\"846\" data-end=\"867\"\u003eorganic baby gift\u003c\/strong\u003e for \u003cstrong data-start=\"872\" data-end=\"882\"\u003eEaster\u003c\/strong\u003e, \u003cstrong data-start=\"884\" data-end=\"900\"\u003eChristenings\u003c\/strong\u003e, or any new baby celebration. Presented on an illustrated backing card and tied with a cotton ribbon, it's beautifully gift-ready for new parents.\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1217\"\u003e✔ Cream bunny comforter made from soft organic materials\u003cbr data-start=\"1105\" data-end=\"1108\"\u003e✔ Tested safe from birth (0+)\u003cbr data-start=\"1137\" data-end=\"1140\"\u003e✔ Size: 42 x 25 cm\u003cbr data-start=\"1158\" data-end=\"1161\"\u003e✔ Lovely neutral colour\u003c\/p\u003e","brand":"ThreadBear Design","offers":[{"title":"Default Title","offer_id":56028615868798,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/BunnySecurityBlanketforBabies-Cream.png?v=1754052385"},{"product_id":"black-white-cow-baby-comforter-newborn-sensory-gift","title":"Black \u0026 White Cow Baby Comforter – Newborn Sensory Gift","description":"\u003cp data-start=\"146\" data-end=\"517\"\u003eOur Black and White Cow Baby Comforter is a cuddly and comforting companion, perfect for newborn snuggles and sensory play. Featuring a soft plush cow head with sweet embroidered details and a tactile blanket body in classic monochrome, this comforter is designed to be gentle on delicate skin while providing soothing comfort.\u003c\/p\u003e\n\u003cp data-start=\"519\" data-end=\"825\"\u003eThe high-contrast black and white colours are ideal for supporting early visual development in newborns, while the lightweight design makes it easy for tiny hands to grasp, cuddle, and carry. Machine washable for everyday convenience, it’s a thoughtful addition to any newborn hamper or baby shower gift.\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"842\"\u003e\u003cstrong data-start=\"827\" data-end=\"840\"\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"843\" data-end=\"1163\"\u003e\n\u003cli data-start=\"843\" data-end=\"948\"\u003e\n\u003cp data-start=\"845\" data-end=\"948\"\u003e\u003cstrong data-start=\"845\" data-end=\"883\"\u003eSupports early sensory development\u003c\/strong\u003e – high-contrast black and white stimulates vision in newborns.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"949\" data-end=\"1022\"\u003e\n\u003cp data-start=\"951\" data-end=\"1022\"\u003e\u003cstrong data-start=\"951\" data-end=\"975\"\u003eSoothing and calming\u003c\/strong\u003e – helps comfort baby at naptime and bedtime.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1023\" data-end=\"1090\"\u003e\n\u003cp data-start=\"1025\" data-end=\"1090\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1050\"\u003eEasy for little hands\u003c\/strong\u003e – lightweight and soft for easy grip.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1091\" data-end=\"1163\"\u003e\n\u003cp data-start=\"1093\" data-end=\"1163\"\u003e\u003cstrong data-start=\"1093\" data-end=\"1118\"\u003ePractical for parents\u003c\/strong\u003e – fully machine washable and quick to dry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1165\" data-end=\"1410\"\u003e\u003cstrong data-start=\"1165\" data-end=\"1185\"\u003eWhy Ema and Boo?\u003c\/strong\u003e\u003cbr data-start=\"1185\" data-end=\"1188\"\u003eAt Ema and Boo, we create and curate baby gifts that combine style, quality, and purpose. Every comforter is carefully selected to be safe, practical, and irresistibly cute — perfect for gifting and made to be treasured.\u003c\/p\u003e","brand":"Soft Touch","offers":[{"title":"Default Title","offer_id":56088499356030,"sku":null,"price":7.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/BlackandWhiteCowComforter.png?v=1755021113"},{"product_id":"biscuit-ribbed-baby-sleepsuit","title":"Biscuit Ribbed Baby Sleepsuit","description":"\u003cp data-start=\"377\" data-end=\"724\"\u003eOur \u003cstrong data-start=\"399\" data-end=\"432\"\u003eBiscuit Ribbed Baby Sleepsuit\u003c\/strong\u003e is a cosy and stylish essential for any newborn wardrobe. Made from \u003cstrong data-start=\"501\" data-end=\"521\"\u003e100% soft cotton\u003c\/strong\u003e, this neutral sleepsuit is breathable, gentle on delicate skin, and designed for everyday comfort. Featuring easy-fastening poppers from chest to foot, it makes night-time changes quick and fuss-free.\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"897\"\u003eThis gender-neutral design is perfect as a \u003cstrong data-start=\"769\" data-end=\"785\"\u003enewborn gift\u003c\/strong\u003e, a baby shower present, or to add into your \u003ca href=\"https:\/\/emaandboo.co.uk\/collections\/build-your-own-baby-gift-hamper\" title=\"Build Your Own Hamper\"\u003e\u003cstrong data-start=\"830\" data-end=\"860\"\u003eBuild Your Own Baby Hamper\u003c\/strong\u003e\u003c\/a\u003e for a thoughtful, practical touch.\u003c\/p\u003e","brand":"Zero by Soft Touch","offers":[{"title":"Default Title","offer_id":56130297823614,"sku":null,"price":7.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1299\/6917\/files\/BiscuitRibbedSleepsuit.png?v=1755883508"},{"product_id":"light-pink-ribbed-baby-sleepsuit","title":"Light Pink Ribbed Baby Sleepsuit","description":"\u003cp data-start=\"1245\" data-end=\"1528\"\u003eSoft, sweet, and oh-so-snuggly – our \u003cstrong data-start=\"1300\" data-end=\"1336\"\u003eLight Pink Ribbed Baby Sleepsuit\u003c\/strong\u003e is made from \u003cstrong data-start=\"1350\" data-end=\"1376\"\u003e100% breathable cotton\u003c\/strong\u003e, keeping little ones comfortable day and night. The ribbed texture adds a stylish touch, while the poppers down the front and legs make changes easy.\u003c\/p\u003e\n\u003cp data-start=\"1530\" data-end=\"1691\"\u003ePerfect as a \u003cstrong data-start=\"1543\" data-end=\"1561\"\u003ebaby girl gift\u003c\/strong\u003e, a first outfit, or to include in your own \u003ca href=\"https:\/\/emaandboo.co.uk\/collections\/build-your-own-baby-gift-hamper\" title=\"Custom Baby Hamper\"\u003e\u003cstrong\u003ecustom\u003c\/strong\u003e\u003cstrong data-start=\"1605\" data-end=\"1633\"\u003e baby hamper\u003c\/strong\u003e\u003c\/a\u003e. 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