Our Story
About Ema & Boo
Ema & Boo is a UK baby gift brand founded in 2016 by Leyla, a mum with a love for creating thoughtful, beautifully presented gifts to celebrate the arrival of a new baby.
The name has a very special meaning. It comes from Leyla’s daughter Emilia, whose favourite comforter as a toddler was a little bunny she lovingly called “Boo Boo.” The name stuck, and the brand was born, combining Ema from Emilia and Boo from her beloved bunny.
What began as a creative hobby quickly grew into a passion for designing meaningful baby gifts that people would feel proud to give.
Like many small family businesses, life meant the brand developed slowly at first. Between work and raising a family, Ema & Boo remained a small creative project for several years.
But after welcoming her second baby in 2024, Leyla decided it was time to give the brand her full focus and turn the idea she had started years earlier into a growing business.
Today, Ema & Boo is a small dedicated team creating luxury baby hampers, personalised baby gifts and thoughtful gift boxes for new parents across the UK.
Every hamper is packed with care and attention to detail, because we know these gifts are often sent to celebrate one of life’s most special moments, welcoming a new baby into the world.
Thoughtfully Curated Baby Gifts
At Ema & Boo we specialise in creating beautiful, practical and memorable baby gifts.
Our collections include:
• Luxury baby hampers
• Personalised baby gifts
• Baby shower gift boxes
• Matching gifts for parents and baby
• Keepsake gifts for newborns
Each hamper is carefully arranged and arrives beautifully presented and gift-ready, making it easy to send a meaningful gift to new parents, friends, family or colleagues.
A Trusted Small Business
Since launching in 2016, we’ve proudly delivered thousands of baby gifts across the UK.
We are incredibly proud that our customers consistently leave 5-star reviews praising our packaging, presentation and customer service.
While occasional courier delays can happen with any delivery service, the care and attention we put into every order is something we never compromise on.
Our goal is simple:
to create a gift experience that feels as special as the moment it celebrates.
Why Choose Ema & Boo
Customers choose Ema & Boo because we focus on the little details that make a gift truly memorable.
• Thoughtfully curated baby gift collections
• Luxury gift-ready presentation
• Personalised baby gifts available
• Carefully selected high-quality baby items
• Fast UK dispatch
• Trusted by thousands of customers since 2016
We believe a baby gift should feel exciting to receive, beautiful to open and special to keep.
The Ema & Boo Gift Experience
A baby gift should feel just as special as the moment it celebrates.
That’s why every Ema & Boo hamper is carefully arranged and beautifully presented so it arrives ready to gift straight out of the box.
From luxury gift boxes and ribbons to thoughtfully selected products, we focus on creating a gifting experience that feels elegant, memorable and effortless for the person sending it.
Whether you're celebrating a new arrival, baby shower or special milestone, our goal is to make every gift feel meaningful.
From Our Family to Yours
Ema & Boo started with one mum creating baby gifts at home and has grown into a small business dedicated to helping families celebrate life’s most precious moments.
Every order we pack carries the same care and attention that inspired the brand from the beginning.
Because welcoming a new baby is one of the most beautiful moments in life, and every family deserves a gift that feels just as special.