Soft Toys

Baby Soft Toys, Teddy Bears & Cuddly Animals

Find a little companion to welcome a new arrival with our baby soft toys, from classic teddy bears to playful plush animals. Whether you’re choosing a newborn present, a baby shower gift or an addition to a hamper, discover characters full of charm.

Our collection includes cuddly toys, soft rattles and baby comforters in different colours, sizes and textures. Choose a favourite animal, match a nursery theme or pick a character that makes you smile.

Teddy Bears and Plush Animals

A teddy bear makes a lovely traditional baby gift, while bunnies, giraffes, elephants and other animal characters offer plenty of ways to make your present personal.

Explore different finishes, from smooth plush to textured designs, and check each product page for dimensions, materials and recommended age. When buying for a newborn, choose a toy specifically labelled as suitable from birth.

Soft Rattles and Baby Comforters

Our baby rattles combine playful characters with sounds and textures for babies to explore during supervised play. Look for a design suited to the little one’s age and stage.

You can also browse our baby comforters for soft fabric designs with animal details. Pair one with a coordinating toy or blanket to create a thoughtful gift, following the product’s age and use guidance.

Thoughtful Newborn and Baby Shower Gifts

A soft toy is a lovely standalone present and pairs easily with practical essentials. Combine a cuddly character with baby clothing or a blanket for a coordinated gift.

If the parents have shared the baby’s name, explore our personalised plush toys for selected designs that can be made especially for them.

Add a Cuddly Character to Your Baby Hamper

Start with a favourite toy when you create your own baby hamper, then choose clothing, muslins and other gifts to complement it. Add a message to welcome the baby and congratulate the parents.

Prefer a ready-made present? Browse our baby hampers for combinations featuring soft toys alongside everyday essentials and keepsakes. Each listing shows exactly what is included.

Carefully Chosen by Ema and Boo

As an independent, mum-run UK baby gift shop, we select toys with attention to their design, materials and finishing details. Explore the collection to find a character that feels right for the family, whether you’re giving a small congratulations present or completing a larger gift.

Frequently Asked Questions

What is the difference between a soft toy and a baby comforter?

A soft toy is usually a stuffed character, such as a teddy bear or bunny. A baby comforter typically combines a small fabric section with an animal head or other character details. Check the individual description for its design, intended use and recommended age.

Can I personalise a soft toy with the baby’s name?

Selected designs are available through our personalised plush toys collection. Check the product page for printing options, character limits and preparation times, and confirm the spelling before ordering.

How should I clean a baby soft toy?

Follow the care label supplied with the toy. Some designs can be machine washed, while others require surface cleaning. Personalised details may also have specific care instructions, so check before washing or drying.