19 products
  • White personalised plush floppy bunny – personalised baby toy and newborn gift from Ema and Boo
    £15.99
    £15.99
    Sold out
  • £16.80
    £16.80
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  • Blue personalised plush floppy bunny – personalised baby toy and newborn gift from Ema and Boo
    £15.99
    £15.99
    Sold out
  • £5.50
    £5.50
    £8.90
    Sold out
  • £4.50
    £4.50
    £6.80
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  • £7.20
    £7.20
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  • £29.98
    £29.98
    £60.00
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  • Handmade baby rattle – fair trade organic cotton newborn soft toy
    £11.50
    £11.50
    Sold out
  • Pink personalised plush floppy bunny with rainbow – personalised baby toy and newborn gift from Ema and Boo
    £15.99
    £15.99
    Sold out
  • White plush teddy bear from BAMBINO BY JULIANA – soft 18cm baby comfort toy with embroidered features
    £8.80
    £8.80
    Sold out
  • £5.80
    £5.80
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  • £7.80
    £7.80
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  • £5.90
    £5.90
    Sold out
  • Cuddle Pals Zaynab Elephant – soft blue elephant toy for babies, cuddly and plush
    £12.90
    £12.90
    Sold out
  • £12.90
    £12.90
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  • Story bag with finger puppets and bunny dolls – imaginative play and storytelling toy for toddlers
    £25.00
    £25.00
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  • Plush teddy bear – 37cm soft baby toy, perfect first teddy for newborns
    £21.00
    £21.00
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  • Suki grey teddy bear – 13cm soft plush baby toy, ideal first cuddly bear for newborns
    £6.90
    £6.90
    Sold out
  • Blue teddy bear with “Baby Boy” embroidery – soft plush toy for newborn baby boy gift or nursery
    £9.80
    £9.80
    Sold out

Soft Toys

Snuggle time starts here with our beautifully curated Soft Toys Collection — featuring a mix of cuddly companions, gentle rattles, and adorable baby comforters designed for the tiniest hands and hearts.

From classic teddy bears to playful plush animals, these soft toys make perfect new baby gifts, baby shower presents, and keepsake additions to hampers. Whether you're building your own hamper or choosing a thoughtful standalone gift, each toy is chosen for its charm, quality, and cuddle appeal.

You’ll find:

  • Soft rattles perfect for early sensory play

  • Comforters to soothe and settle baby

  • Plush animals ready to become baby’s first friend

  • A mix of handmade, organic, and classic plush designs

Many of our toys are suitable from birth and CE/UKCA tested for safety, so you can shop with confidence for thoughtful, baby-safe gifts.

Why Ema and Boo?

We carefully select every soft toy with both parents and little ones in mind. Some are ethically made, others designed for sensory development, but all are packed with love and ready to delight.