Soft Toys

Snuggle time starts here with our beautifully curated Soft Toys Collection — featuring a mix of cuddly companions, gentle rattles, and adorable baby comforters designed for the tiniest hands and hearts.

From classic teddy bears to playful plush animals, these soft toys make perfect new baby gifts, baby shower presents, and keepsake additions to hampers. Whether you're building your own hamper or choosing a thoughtful standalone gift, each toy is chosen for its charm, quality, and cuddle appeal.

You’ll find:

• Soft rattles perfect for early sensory play

• Comforters to soothe and settle baby

• Plush animals ready to become baby’s first friend

• A mix of handmade, organic, and classic plush designs

Many of our toys are suitable from birth and CE/UKCA tested for safety, so you can shop with confidence for thoughtful, baby-safe gifts.

Why Ema and Boo?

We carefully select every soft toy with both parents and little ones in mind. Some are ethically made, others designed for sensory development, but all are packed with love and ready to delight.