Baby Toys

Baby Toys, Books & Thoughtful Playtime Gifts

Discover our baby toys, from cuddly teddy bears and rattles to baby books and wooden toys. Whether you’re choosing a newborn present, finding something for a growing baby or celebrating a first birthday, explore gifts for different ages and stages.

Our collection brings together characters, textures and activities for little ones to discover with their families. Choose an individual toy, a personalised keepsake or a playful addition to a baby gift hamper.

Soft Toys and Baby Comforters

Explore our soft toys, including teddy bears and plush animals in a range of colours and sizes. A favourite character makes a lovely starting point for a newborn gift or a coordinated present.

You’ll also find baby comforters with soft fabrics and animal details. Check each product’s recommended age and intended use when choosing for a little one.

Baby Rattles and Sensory Play

Our baby rattles offer sounds, shapes and textures for babies to explore during supervised play. Choose from charming designs that make lovely small presents or additions to an outfit and blanket.

Look at the product description for size, materials and age guidance to find an option suited to the baby’s stage.

Baby Books for Shared Storytime

A baby book is a thoughtful gift that parents and little ones can enjoy together. Explore pictures, talk about characters and make reading part of your time together, from a few moments looking at a page to a favourite story as they grow.

Pair a book with a matching animal toy for a themed present, or add one to a gift hamper for something the family can share.

Wooden Toys for Growing Little Ones

Discover wooden toys for play as babies grow, with individual designs suited to different ages and interests. These make lovely options for a first birthday or a present for the months ahead.

Check each toy’s recommended age, features and instructions before choosing. This collection includes gifts for several stages, so not every item is intended for newborn use.

Personalised Toys and Baby Gift Hampers

For a present with an individual touch, browse our personalised soft toys. Selected characters can be printed with the baby’s name or other details shown on the product page.

You can also create your own baby hamper, combining toys or books with clothing, muslins and other essentials. Add a personal message to welcome a new arrival or celebrate a milestone.

Carefully Chosen by Ema and Boo

As an independent, mum-run UK baby gift shop, we select toys with attention to their design, materials and gift appeal. From a small rattle to a personalised companion, find something thoughtful for the little one you’re celebrating.

Frequently Asked Questions

Which baby toys are suitable for newborns?

Choose products specifically labelled as suitable from birth. Some soft toys, rattles and books may be appropriate, but recommended ages vary. Check each listing and follow the instructions supplied with the toy.

What is a thoughtful toy for a baby’s first birthday?

An age-appropriate wooden toy, a book to enjoy together or a personalised soft toy can make a lovely first birthday present. Consider the child’s interests and stage, and check that the manufacturer recommends the toy for their age.

Can I personalise all the baby toys in this collection?

No. Personalisation is available on selected soft toys, with options shown on their product pages. Our baby rattles are not personalised. Check the listing for available details, character limits and preparation times.

Can I include baby toys and books in a gift hamper?

Yes. Use our build-your-own hamper option to choose your packaging and add toys, books and other gifts. Select items appropriate for the recipient’s age and include a message to make the present personal.